삼화페인트 '컬러디자인센터'의 새로운 정보와 소식을 전해드립니다.

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공지사항 2015 SAMHWA AUTOMOBILE SHOWCASE 개최
번호 작성자 관리자 등록일 2015.09.18 조회수 3098

 

자동차 내장재 관련 당사가 연구한 CMF 제안을 위해 자동차 고객사를 대상으로

‘2015 SAMHWA AUTOMOBILE SHOWCASE’를 진행하였습니다.

 

9 2~16일에 걸쳐 쌍용, GM, 르노삼성 등 주요 고객사 방문 및 삼화페인트 홈앤톤즈로의 초청으로

이루어졌으며, 2016-2017 소비자 라이프스타일을 기반으로 하는 트렌드 인사이트와 디자인 이슈를 발표하고

4개 라이프스타일별 CMF를 제안하였습니다.

 

각 라이프스타일별 영상을 제작하여 디자인 이슈에 대한 이해도를 높였으며,

증착을 비롯한 다양한 공법으로 제작한 시편을 제작하여 자동차 내장제 CMF를 제안하였습니다

고객사 디자이너와의 피드백을 통한 당사 컬러 및 기술제안 소개, 요청 컬러와 선호 컬러에 대한 의견 수렴 등

고객맞춤 마케팅으로 만족도를 더욱 높였습니다.

 

삼화페인트 컬러디자인센터는 지속적으로 고객의 니즈를 발굴하여 고객사와의 협업을 강화해나갈 계획입니다.


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